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We Want Peace

We Want Peace (WWP) has a simple goal: To raise awareness on the fundamental principles of justice, equality, unification and conflict prevention, through the power of music, worldwide. Spearheaded by the internationally renowned recording artist, actor, author and activist, Emmanuel Jal, the WWP campaign has gone from strength to strength since launching in December 2010. Kicking off the campaign, and in dedication to Southern Sudan's historic referendum, Emmanuel released what has become the world wide music hit: 'We Want Peace'. The uptempo feel good classic brings a sense of appreciation and entertainment to the importance of peace and security.

Logo and Branding

Creating a logo mark for a global concept such as Peace is no easy task. And the answer is research, research and more research before executing anything.

Research, concept, art direction, digital illustration, graphic design, print layouts and merchandising designs.

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Website

For We Want Peace, we wanted to create an easy to update online hub where visitors can quickly learn about the global initiative and find a way to take action.

Concept, art direction, digital illustration, graphic design, HTML, CSS, deployment and monthly maintenance.

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Video Slideshow

We created a low-budget video slideshow gallery of the We Want Peace campaign in action.

Photo and video post-production, video encoding and deployment.

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Official Video

Directed by Peter Gabriel's daughter Anna and shot on-location in Nairobi Kenya, London and New York. The We Want Peace official video features the support of celebrities like Alicia Keys, George Clooney, Peter Gabriel, ... and gathered over 100k views in 2 weeks.

Video post-production, encoding and deployment.

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Click a logo below to view the work...