PBS - Independent Lens
Airing weekly on PBS, the four-time Emmy Award-winning series Independent Lens
is like an independent film festival in your living room. Each episode
introduces new documentaries and dramas made by independent thinkers:
filmmakers who are taking creative risks, calling their own shots, and
finding untold stories in unexpected places.
FATWORLD is a video game about the politics of nutrition. It explores the relationships between obesity, nutrition, and socioeconomic in the contemporary U.S. The game's goal is not to tell people what to eat or how to exercise, but to demonstrate the complex, interwoven relationships between nutrition and factors like budgets, the physical world, subsidies, and regulations. Existing approaches to nutrition advocacy fail to communicate the aggregate effect of everyday health practices. It's one thing to explain that daily exercise and nutrition are important, but people, young and old, have a very hard time wrapping their heads around outcomes five, 10, 50 years away.
Working closely with partner agency Red Tangent and game developer Persuasive Games, we developed the game's official website and video trailer.
FATWORLD is a video game about the politics of nutrition. It explores the relationships between obesity, nutrition, and socioeconomic in the contemporary U.S. The game's goal is not to tell people what to eat or how to exercise, but to demonstrate the complex, interwoven relationships between nutrition and factors like budgets, the physical world, subsidies, and regulations. Existing approaches to nutrition advocacy fail to communicate the aggregate effect of everyday health practices. It's one thing to explain that daily exercise and nutrition are important, but people, young and old, have a very hard time wrapping their heads around outcomes five, 10, 50 years away.
Working closely with partner agency Red Tangent and game developer Persuasive Games, we developed the game's official website and video trailer.
Fatworld Website
The website features a database driven platform where recipes, meals and menus created in-game can be exchanged and tested between registered users.
Concept, art direction, graphic design, HTML, PHP, CSS, JS, Flash, animation and deployment.
Click to launch website or click the image to expand
Concept, art direction, graphic design, HTML, PHP, CSS, JS, Flash, animation and deployment.
Click to launch website or click the image to expand
Fatworld Video Game Trailer
Teasers are commonly used in advertising at the launch of video games.
The idea here was to show how fun it could be to get educated about the
growing problem of obesity in the USA while being entertained.
Video capture, video post-production, animation, motion-graphics, video encoding, online deployment.
Click the image to watch the trailer
Video capture, video post-production, animation, motion-graphics, video encoding, online deployment.
Click the image to watch the trailer
about | services + portfolio | contact + links | client login | home
Copyright © 2011, Warehouse Agency 2, Inc. All rights reserved.
Copyright © 2011, Warehouse Agency 2, Inc. All rights reserved.





















